My students have landed offers and interviews from
“I’ve taken a few different Product Management courses, and this is by far the most comprehensive and helpful. Charles does a great job walking through all the important qualities of successful Product Managers and structures it around building and testing a product.”Mazen Asaad
What You’ll Learn
Learn the day-to-day responsibilities of a Product Manager. I’ll teach you step-by-step the skills, processes, and tools needed to become a rockstar Product Manager. You’ll leave the course with a product portfolio that you can use to confidently interview and land the job. Learn at your own pace with on-demand video and get hands on help with my 24/7 Q+A forum. You’ll learn how to immediately exceed expectations as a PM and set yourself up to get promoted.
- Learn core skills that make up the entire Product Management process (ideation, market research, competitive analysis, personas, wireframing, prototyping, user stories)
- Become an Agile Product Owner and learn how to use industry-standard tools like Pivotal Tracker, Axure, and Popplet
- Discover the secret method behind how Apple creates laser-focused products
- Build your product portfolio with 10 step-by-step exercises that will take your product idea from concept to spec
- Polish your PM resume so you stand out from the pack
- Get a behind-the-scenes look at case studies like the NASA app (10+ million downloads), Ticketmaster ($3 million in sales per day), and Dropbox ($5 billion valuation)
- Analyze the market landscape, discover weaknesses in your competitors, spots trends that will hyper-grow your product
- Quickly test and validate your product idea over a weekend
- Effectively lead developers / designers and manage stakeholders by understanding their needs and learning how to earn their trust
- Hack the Product Management interview process and get hired
Charles Du designed NASA’s first iPhone app (10+ million downloads, 2+ million hits per day, NASA’s Software of the Year Award), Ticketmaster’s mobile apps ($3+ million in sales per day, 2 patents), and the Airbnb for cars (Techcrunch Disrupt Award, 1 patent).
He has taught Product Management to 7,000+ students world-wide (US, India, Nigeria, South Korea) and have led workshops at 20+ education institutions (Stanford, General Assembly, Shanghai Jiao Tong, Singularity University).
Charles’s students have landed offers and interviews from Google, Uber, Facebook, and Yelp.
The stuff I teach comes from designing award-winning products and leading high-performing teams at
“I don’t know how I worked on products before this. It’s bizarre how blind and process-less I was before, often wasting tons of time. This is a very thorough course that will help me immensely.”Carlos La Borde
FULL LIFETIME ACCESS
ACCESS ON WEB AND MOBILE
30 DAY MONEY BACK GUARANTEE
CERTIFICATE OF COMPLETION
Section 1 Introduction
Lecture 1 Introduction
Lecture 2 What is Product Management?
Lecture 3 Start Brainstorming Ideas
Lecture 4 Exercise Worksheet – Brainstorm Using Popplet
Lecture 5 Tips for Navigating the Course
Lecture 6 A Day in the Life of Product Manager
Section 2 The Product Development Process
Lecture 7 Recap of Section 1
Lecture 8 The Product Life Cycle Part 1 – Development, Introduction, Growth
Lecture 9 The Product Life Cycle Part 2 – Maturity, Decline
Lecture 10 The Product Development Process
Lecture 11 Waterfall Development vs Agile Development
Section 3 How to Make Money – Freelancer
Lecture 12 Recap of Section 2
Lecture 13 Why Do Products Fail?
Lecture 14 How to “Discover” Your Product
Lecture 15 Learn the Tool – Refine Your Product Idea with a NFB Table
Lecture 16 Exercise – Find the Problem and Identify the Pain
Lecture 17 Exercise Worksheet – Find the Problem and Identify the Pain
Lecture 18 Discover Hidden Product Insight by Interviewing Users
Lecture 19 Exercise – Interview Your Users
Lecture 20 Exercise Worksheet – Interview Your Users
Section 4 How to Make Money – Entrepreneur
Lecture 21 Recap of Section 3
Lecture 22 Learn the Tool – Use SWOT Analysis to Understand the Market Landscape
Lecture 23 Exercise – Do a SWOT Analysis on Dropbox
Lecture 24 Exercise Worksheet – Do a SWOT Analysis on Dropbox
Lecture 25 Compare Answers – Do a SWOT Analysis on Dropbox
Lecture 26 Make Your Product Stand Out by Doing a Competitive Analysis
Lecture 27 Discover How Big Your Opportunity is by Sizing the Market
Lecture 28 Exercise Worksheet – Size the Market
Lecture 29 Accelerate Your Product’s Growth by Spotting Key Trends
Section 5 Case Study – The NASA App
Lecture 30 Recap of Section 4
Lecture 31 The Ideation Process of the NASA App
Lecture 32 How I Pitched the NASA App Idea to Stakeholders with a Vision Deck
Lecture 33 Lesson Learned – The Importance of Driving Vision
Lecture 34 Product Teardown – NASA App Class vs NASA App Modern
Section 6 Building Empathy to Relate to Your Users
Lecture 35 Recap of Section 5
Lecture 36 Learn the Tool – Build Empathy by Making Personas
Lecture 37 Common Mistakes When Making Personas
Lecture 38 Video Story as Personas
Lecture 39 Exercise – Make a Persona
Lecture 40 Exercise Worksheet – Make a Persona
Lecture 41 Learn the Tool – Build Empathy by Making an Empathy Map
Lecture 42 Exercise – Create an Empathy Map
Lecture 43 Exercise Worksheet – Create an Empathy Map
Section 7 Testing and Validating Your Product Idea
Lecture 44 Recap of Section 6
Lecture 45 Introduction to Lean Product Design
Lecture 46 Test Your Product Hypothesis by Designing Experiments
Lecture 47 Test by Smoke Selling
Lecture 48 Test by Making a Product Demo Video
Lecture 49 Test by Using the Concierge Method
Lecture 50 Why It’s More Important to be Data Informed than Data
Lecture 51 Exercise – Test Your Product Hypothesis
Lecture 52 Exercise Worksheet – Test Your Product Hypothesis
Section 8 Shaping the Product
Lecture 53 Recap of Section 7
Lecture 54 How Apple Creates Laser Focused Products
Lecture 55 How to Create a Feature Backlog
Lecture 56 Learn the Tool – Manage a Feature Backlog Using Pivotal Tracker
Lecture 57 Exercise – Create a Feature Backlog
Lecture 58 Exercise Worksheet – Create a Feature Backlog Using Pivotal Tracker
Section 9 How to Make Beautiful Wireframes
Lecture 59 Recap of Section 8
Lecture 60 Introduction to Wireframing
Lecture 61 Exercise Worksheet – Download and Install Axure
Lecture 62 Learn the Tool – How to Wireframe Using Axure – Part 1
Lecture 63 Exercise Worksheet – How to Wireframe Using Axure – Part 1
Lecture 64 Learn How to Save Time Using Masters
Lecture 65 Lean the Tool – How to Wireframe Using Axure – Part 2
Lecture 66 Exercise Worksheet – How to Wireframe Using Axure – Part 2
Lecture 67 How to Use Wireframes and Prototypes Effectively During Development
Lecture 68 Make Your Product Super Intuitive Through User Testing
Lecture 69 Exercise – Create an Interactive Prototype for Your Product Idea
Lecture 70 Exercise Worksheet – Create an Interactive Prototype
Section 10 How to Write Great User Stories
Lecture 71 Recap of Section 9
Lecture 72 Introduction to User Stories
Lecture 73 What Are the Qualities of Great Stories?
Lecture 74 Exercise Worksheet – Write User Stories for Your Product Idea
Lecture 75 Prioritize Stories Using Assumption Testing
Lecture 76 Prioritize Stories Using the MoSCoW Method
Lecture 77 Prioritize Stories Using the BUC Method
Lecture 78 Estimate and Size Stories
Section 11 Product Management Leadership
Lecture 79 Recap of Section 10
Lecture 80 Introduction to Product Management Leadership
Lecture 81 How to Lead Developers
Lecture 82 How to Lead Designers
Lecture 83 How to Manage Stakeholders
Section 12 How to Get Multiple Product Management Job Offers
Lecture 84 Recap of Section 11
Lecture 85 What’s the Process of Getting to the Job Offer?
Lecture 86 Write a Killer Resume
Lecture 87 Exercise – Upgrade Your Resume
Lecture 88 Exercise Worksheet – Upgrade Your Resume
Lecture 89 How to Ace a Product Management Interview
Section 13 Bonus Section
Lecture 90 Bonus Lecture: What’s Next for You?
“I’m a Software Development Manager. Not being a Product Manager myself, I took this course out of curiosity. I was amazed at the amount of activities that mapped into my day-to-day work. Going through this course has given me the insight on how to sharpen up my work in a more structured and effective way. it has also connected the dots between the numerous activities that I do and helped me to identify parts that are missing or need more focus.”Wymoi Rana
“I like the thoughtfully structured course delivered by the instructor. The instructor really takes the course seriously. There are many photos, PPTs, and video clips which helped me understand the content better. His first hand Product Management experience allows the tasks in the course to be designed relevant and practical. Highly recommended!”Lulu Wang
When you enroll, you’ll get
Lectures + Worksheets
Priority access to all 90 lectures with on-demand video, worksheets, and Q+A forums. Get the same curriculum as a 8-week in-person class. Includes 14 exercises and worksheets that take you step-by-step through the entire product development process. Deliverables include idea map, personas, empathy map, feature backlog, flow diagram, wireframes, user stories.
You’ll also get these bonuses
Bonus #1: Community
Private access to the best Slack community for aspiring Product Managers. You’ll gain unlimited insight, inspiration, and feedback on your ideas from a group of friendly and approachable PMs. Get first dibs on dream Product Manager jobs.
Bonus #2: Webinars
Get invited to free, exclusive webinars to help you continuously grow beyond the course. Topics include How to Prioritize features, Product Reverse Engineer, and more.
“A must-watch for all dreaming of a Product Management career! All the lectures are very clear, informative, straightforward and relevant. Great job, Charles Du”Anastasija Zolotva
A 30-Day “Try it, test it, apply it” Money Back Guarantee
If you’re on the fence…Or if you’re unsure of learning through an online course.
Then I want to give you EVERY opportunity to put The Complete Product Management Course into action and help you become a rockstar Product Manager.
That’s why I’m giving you a full MONTH to go through the training, keep up with the assignments, implement the systems, and land that PM interview.
And if you reach out within 30 days to show me that you’ve kept up with all the work (you have to show me proof!), and for some crazy reason STILL haven’t seen any progress, then I’ll be happy to return the investment.
So there’s no worry about attending live. No need! You get to go at your own pace! You lucky devil.
This course will help you save time and pain by focusing on the right skills to develop.
2. Wireframing tools
3. Project Tracking tools
You’ll learn each of these tools in the course.